PropertyMaximiser

Individual Property Websites & Marketing Services

All PropertyMaximiser packages include the following features:

Hand-coded HTML website

Optimised code, fast loading and modern styling. We're always looking at new template options so your advertising is looks fresh and uses current design themes and modern code techniques.

Top Level, .com domain name (12 month registration)

So prospective buyers can type the property's address right into Google (or the search engine of their choice) and have another way to research your offering.

Web Hosting - 99.9% uptime guaranteed by our providers

Free hosting for your marketing website... we don't think that your properties will be on the market for 12 months, but if - for whatever reason - they are, you'll be covered.

Open For Inspection List

Maximise the number of people you get through the door of each OFI with a front page listing of your Open for Inspection times.

YouTube/Vimeo Integration

Filmed a video tour of the property? Feature it on the first page of your individual property website after you've uploaded it to YouTube or Vimeo.

Lead Generation / Contact Forms

Have property enquiries come straight to you from your PropertyMaximiser site.

Branding Integration

All our packages allow for a complete rebrand of your individial property listing website, in order to adhere to your brand guidelines. We're more than happy to take direction and will happily change our template (though not too much!) to suit your needs.

Google Maps / Walkscore

If requested on sign-up, we can include an interactive Google map of the property's location on your website, as well as the Walkscore.com ranking for the property. If you don't want this info, we'll put a brief suburb profile up instead.

Social Media Listing

When we launch, we'll let all our friends know that your site's on the Net... by bragging about you via our Twitter and Google+ channels. It'll help your PropertyMaximiser site get into the search engine results faster...

A bit more on Walkscore...
A property's Walkscore lists local amenities such as transport, schools, restaurants, libraries - etc - and gives a score out of 100 for how easy it is to walk to these places.

According to research in the U.S., properties with a high Walkscore generally sell for $3000-$4000 more than their counterparts in sprawling neighbourhoods. We'd be willing to take a guess that the same goes for Australia...

Certain packages also include:

Local Area Profile

Sourced from a variety of places including Wikipedia, local government sites and RP Data, our local area profiles give potential buyers a snapshot of the area the property is located in.

High Resolution QR Codes

A QR code is a barcode that can be scanned by a web-enabled smartphone, and in this instance, direct people to the PropertyMaximiser website. Include it on your signboards, print advertising and property brochures!

Social Media Integration

Allow prospective buyers to share the property on their social networking sites, such as Facebook and Twitter. You can also use the functionality to promote the property on your own social media profiles.

Statistics Reporting

An end-of-campaign report that you can keep for your own records or hand to the vendor. With easy to understand graphs that chart traffic to the PropertyMaximiser site, Top 10 referring sites and more, it can be branded with your agency logos.

Custom Elements

We figure you're probably wondering what this means, and it's simply the ability to modify your PropertyMaximiser site's design elements to match the property you're marketing. Have a prestige home that you think needs a bit more than a standard template? Let us know.

Free Website Updates

Within reason, our Gold and Platinum packages include free content updates for the life of your campaign. Need to add a new OFI time or more photos? No problem. More "involved" updates (think an antire page) can be bought at $20 a pop.

Sounds awesome, but how much does it cost?

We know it's a tough market out there at the moment, so we wanted to make these sites that are full of real estate marketing goodness an affordable addition to the marketing package that you offer to your vendors. So...

We will NEVER:

Spell "optimised" or "optimisation" with a 'z', coz we're locals.
Force you to list the property on any other 3rd party website that may or may not be owned by us (though we might ask you if we can showcase it in our portfolio)
Include half a page of links back to our website on the bottom of your template (just one little one. We promise!).
Quote statistics that are totally irrelevant to the Australian real estate industry to convince you that buying our product is a good idea...
Apologise for our cheeky sense of humour and taking a light-hearted swipe at other companies who are doing everything on this list! ;)

A selection of PropertyMaximiser templates...

To minimise turn-around time, PropertyMaximiser microsites are built using the frameworks of our existing suite of web templates (which we're developing continuously to keep up with modern design trends and code enhancements). All templates are customisable with your business logo and colours, to ensure brand consistency across all your marketing materials.